Eat Easy Privacy Policy

Eat Easy is committed to respecting and protecting the privacy of our website visitors, customers and partners. In this Privacy Policy (“Policy”) we provide information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

Eat Easy is designed for use by adults in the State of New York. By using our website you agree that your use is subject to the terms of this Policy and you consent to the collection, use and storage of your information by Eat Easy (together with its affiliates and partners) in accordance with this Policy. Eat Easy may change this Policy at any time and will display the changes here in the form of a new Policy. If Eat Easy materially changes the ways in which it uses or shares personal information previously collected from you through the website, we will notify you by email or other communication. Because your use of this website after changes have been posted indicates your agreement with those changes, we encourage you to visit this Policy on a regular basis. IF YOU ARE NOT COMFORTABLE WITH USING THIS WEBSITE IN ACCORDANCE WITH THIS POLICY, PLEASE EXIT IMMEDIATELY.

Personal information we may collect

Personal information means any information that may be used to identify you, such as your name, phone number, mailing address or email address.

Eat Easy may collect personal information about you when you use our website, request information regarding our services, sign up to receive newsletters, create an account, participate in surveys or promotional activities, or participate in other activities. The personal information we collect may include name, email address, mailing address, phone number, logins, passwords, and other personal information that you choose to provide.

How personal information may be used

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the site to:

• Create and manage your account.
• Provide support and respond to queries.
• Fulfill and manage transactions related to the site.
• Generate a personal profile about you to make future visits to the site more personalized.
• Notify you of updates to the site.
• Request feedback and contact you about your use of the site.
• Perform other business activities as needed.

Other uses of your personal information may be evident from the particular webpage or point at which we collect the information. Eat Easy will retain personal information collected for as long as it is needed to fulfill the purpose for which the information was collected or as required by applicable law.

Device information we collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “device information.”

We collect device information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.
• “Google Analytics” is a website metrics service, tracking visits and visitor behavior while on the site.

How we use your device information

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

We share your device information with third parties to help us use your device information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your device information here. You can also opt-out of Google Analytics here.

Finally, we may also share your device information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Disclosure of information to third parties

Eat Easy will not sell or give your personal information to third parties for their use for purposes unrelated to Eat Easy services without your permission, except as noted in this Policy, the Terms of Use, or on our website. Eat Easy may share personal information about you with our affiliated organizations. We also may share personal information with our suppliers, contractors and agents who perform functions on our behalf, with other third-party business partners, or in connection with services offered by Eat Easy or a request made by you. By way of example (and not limitation), we may use third-party content management systems and customer relationship management systems. In this instance, personal information shall be collected and retained in accordance with our third-party service provider’s own terms and conditions and privacy policy (in addition to or in lieu of Eat Easy’s). Other examples of third-party service providers may include hosting services, audio and video hosting providers, email delivery services, and purchase fulfillment providers, to the extent being used on our website. By using our services, you authorize Eat Easy to subcontract in this manner on your behalf; you acknowledge that such services are provided in accordance with third-party terms and conditions and privacy policies, and you agree to abide by such third-party terms and conditions and privacy policies.

In rare circumstances, Eat Easy may also disclose your personal information as we consider necessary to comply with the law or requests by governmental authorities, in connection with litigation, dispute resolution, or administration of this Policy or a possible violation of the rights of Eat Easy or a third party. In addition, Eat Easy may disclose personal information in connection with a possible sale, merger, transfer, exchange, purchase, disposition or other reorganization of Eat Easy and/or its subsidiaries or to (1) conform to legal requirements or comply with legal process served on Eat Easy or this website; (2) protect and defend the rights or property of Eat Easy and this website; (3) enforce its agreements with you, or (4) act in urgent circumstances to protect personal safety or the public.

Aggregated, de-identified data

We also use data from responses to questions we ask about your age, eligibility for SNAP benefits, race and ethnicity, as well as content access and use to better understand who is being supported by the site. This data is aggregated and de-identified, so we may then report statistics about users. In this instance, no individual user can reasonably be individually identified or linked to any part of the information we use in this manner.

Security of personal information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Behavioral advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can read more from the Network Advertising Initiative (“NAI”) here.

You can opt out of targeted advertising by:

FACEBOOK
GOOGLE
BING

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do not track

Please note that we do not alter our site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Access to your personal information

You are entitled to access the personal information that we hold. Email your request to cnynutrition@cornell.edu.

You may at any time review or change the information in your account or terminate your account by:

• Logging into your account settings and updating your account
• Contacting us using the contact information provided below

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Unsubscribing

If you don’t want to receive informational or promotional materials from Eat Easy or our marketing partners, you can opt out at any time, by clicking the link in any email or emailing cnynutrition@cornell.edu with “Unsubscribe” and your email address in the subject line. If you have an account, you may log into your account to update your preferences there.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at cnynutrition@cornell.edu or by mail using the details provided below:

121 Second Street, Oriskany, NY 13424